Discussion: Jazzercise – The Rebrand

| February 12, 2019

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Question Description
Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:
Corporate mission and rebranding alignment with it
Defining features of the product/service
Current competitors
How the company is differentiating itself from competition
What is your substantiated opinion of the potential rebrand effectiveness?
discuss consumer trends that may impact this business or the industry and brand’s new image. ?please write this point in extra two paragraphs)
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