The benefits of Interpretation in natural or cultural resource research facilities

The essay must answer the next question:
You have only two hours to introduce the subject of interpretation to an audience of managers of natural or cultural resource research facilities. Use specific examples to make a compelling case in 500 words or fewer for how interpretation will add value to the visitor’s understanding of their important research and applications of it.

It would be great to refer to the next sources:
Interpretation of cultural and natural resources by Knudson, Cable and Beck
and Interpretation: Making a difference on purpose by Sam Ham