RSSCategory: Marketing Papers

Study proposal and Response essay

| August 3, 2019

Question: For a fashion marketing course Study proposal: Write a study proposal of not more than 600 words outlining the topic you would like to explore in final MA dissertation. State briefly the rationale (reason for interest in topic), referring to critical ideas that may underpin your study. Set out clearly and concisely your aims […]

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Marketing

| July 22, 2019

Question: Explain the product-market screening criteria that can be used to evaluate opportunities. Also explain what Market Segmentation is and explain and provide an example of the Best Practice Approach for segmenting product-markets? Answer: Product-market screening serves the purpose of evaluating business opportunities. It facilitates the process of spotting and dropping poor product ideas at […]

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Hidden Traps in Decision Making case

| July 21, 2019

Question: Case Writing: 5 pages – Introduction: Thesis Statement, what’s the case about, How the case approach (Problem, Illustrated), Flow of the case – Main concept illustrated in the case – Current situation: Summarized margin issues, use focus to support issues – Idea Situation: Why with idea, related theory from power point. – Talk about […]

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political, social and cultural issues that could be significant to organizational international and global marketing approaches in 2020

| July 21, 2019

Question: Critically evaluate one economic, one political, one social and one cultural issue that could be significant to organizational international and global marketing approaches in 2020 Answer: Introduction By the year 2020, major changes are expected to have occurred with regard to the approaches being used by marketers at the global level. These changes relate […]

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Marketing research sample (Major Undergraduate Project)

| July 3, 2019

Question: Select a topic that you feel is in need of marketing research – to help you in your choice do secondary research to identify a service which is facing problems or opportunities and, therefore, would benefit from marketing research. Your report should include the following sections: Title page Executive summary (include a summary of […]

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Sample Marketing Paper: Analyzing Marketing Opportunities

| July 3, 2019

Question: Full details  Breakfast cereal name:  Crispy Fruit                    Company name: Australian Fruit Pty Ltd  Length: 2000 words (please provide a word count on your cover sheet) Format: Structured-formal format (refer below) Context: The selected product is breakfast cereals The purpose of the first assignment is to […]

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Ethical question

| June 17, 2016

Ethical question….Is surviving legally/ethically better than market share gain….like cookong the books….when your job is on the line? Get a 15 % discount on an order above $ 30 Use the following coupon code : tpc15 Order Now

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Location:  Aspects of distribution in relation to the Chanel Brand

| September 4, 2015

The aim of this paper is to discuss aspects of distribution in relation to the Chanel Brand. The paper also highlights aspects of the brand’s availability, distribution strategies, the views of retailers, adequacy of the current distribution channels, and effects of location on consumer behavior. The Chanel brand is widely distributed in different parts of […]

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Marketing

| September 4, 2015

Question 1: Define the term “marketing” and discuss how it is more than just “telling and selling”. Marketing is the process through which profitable relationships with customers are created and maintained. Marketing is not just about telling and selling; rather it involves efforts to attract new customers as well. At the same time, it is […]

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Organizational international and global marketing approaches in 2020

| August 15, 2015

Introduction By the year 2020, major changes are expected to have occurred with regard to the approaches being used by marketers at the global level. These changes relate to a number of factors including economic development, income, and consumer spending. The aim of this paper is to critically evaluate one economic, one political, one social […]

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