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•7-10 slides with speaker notes • •Sometimes it helps to look at different industries for ideas when it comes to new ventures, such •as Internet marketing. •· Research the Internet for 3–4 companies in any industry other than foodstuffs. These •companies should sell the same product or offer the same service. For example, you may •choose 3–4 discount retailers, 3–4 accounting firms, 3–4 online bookstores, and so forth. •· Create a 7–10 slide presentation with notes summarizing your findings and what you •would and would not consider for your pastry e-business. You should be able to •recognize and identify various e-business marketing strategies and evaluate the •effectiveness of each of them. • •For assistance with your assignment, please use your text, Web resources, and all course •materials. •Please refer to the following multimedia course material(s): • •o Marketing and Advertising (All) •o Marketing in the E-Business World (All)
